New Year, New Look: Our Brand Transformation

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January 23, 2019

You may have noticed that things look a bit different around here…

We are thrilled to announce our new look! With a focus on strategic youth and community engagement, this rebrand is larger than a new logo and new colors. It is a brand transformation, pivoting to more empowering language and unveiling a bolder visual identity that will fully capture the urgency of our mission.



Big Brothers Big Sisters of Colorado has always seen incredible potential in every child, and this new brand positioning emphasizes how everyone in the community, from parents and guardians, to prospective volunteers, to donors and supporters, can help unlock the potential inherent in our community’s youth and help them achieve their biggest possible futures. We truly believe in our new tagline: we inspire, ignite and empower potential. We know our mission is critical, now more than ever, and we realize that the way we tell our story needs to be updated to depict the urgency and impact of mentoring.